The Email Marketing Hack for the Young Living Brand Partner

In 2025, Value Marketing is IN!

You’ve spent time creating valuable content—don’t let it get trapped in the spam folder.

Email deliverability in 2025 is more strategic than ever, and the good news is, you don’t need to be tech-savvy to stay out of trouble. In this guide, we’ll show you exactly how to set up your emails for success so your audience actually sees (and opens!) what you send.

Let’s make sure your emails land where they belong—in front of your ideal customer.

This lesson will share:

• What’s changed in 2025

• What spam filters are looking for

• Simple fixes that protect your sender reputation

• How Diamond Marketing tools keep you compliant

Tip One: Use a Verified Domain (It’s Easier Than It Sounds)

If you’re sending emails from a custom domain (like [email protected]), it needs to be verified to prove you’re legit. This means setting up a few simple things behind the scenes—SPF, DKIM, and DMARC records. Don’t worry, you don’t have to understand what those stand for—we’ll guide you through it or do it for you.

Why it matters: Email providers like Gmail and Yahoo want to know you’re a real business, not a spammer. Verified domains build trust and keep your emails out of the spam folder.

Diamond Marketing Tip: If you still need to connect your domain, follow Step Three in this setup guide for simple instructions on how to purchase a domain and give us access to connect it. Once your domain is connected, and your email has been added and verified, we’ll take care of the rest behind the scenes to ensure all your email marketing is fully verified and ready to go.

• Use a Verified Domain (We’ll Handle the Tech!)

  
  To keep your emails out of spam in 2025, your domain must be verified and authenticated. The great news? Diamond Marketing handles this setup for you!

  We’ll set up your:

  • SPF– Verifies the server sending your emails

  • DKIM– Authenticates your message content

  • DMARC– Tells inboxes what to do with suspicious emails

Tip Two: Maintain a Clean Email List

Email providers are paying attention to how people interact with your messages—and a messy list can land you in the spam folder fast.

Here’s how to keep your list clean and healthy:

• Remove inactive subscribers (those who haven’t opened your emails in 60–90 days) See steps below.

• Scrub bounced emails regularly so your deliverability doesn’t take a hit

• Avoid spam traps by never buying email lists and only importing contacts who have opted in

  "Basically, you’re keeping your email list healthy so your emails get seen—and your open + click rates stay strong." Jamie Tangir

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Tip Three: Avoid Spammy Words & Symbols

Your emails should sound like you—not a late-night infomercial. Filters are smarter than ever in 2025, and emails that scream “SELL!” are a fast track to the spam folder.

Words to Avoid:

• FREE!!!

• ACT NOW!

• LIMITED TIME ONLY

• GUARANTEED

Overuse of:

• All caps (LOOK AT THIS!)

• Excessive punctuation (!!!, ???)

• Emojis in subject lines (especially more than one)

What to do instead:

• Be professional, but personal.

• Use clear, value-driven subject lines like: “3 quick ways to use Lavender this spring” or “New class sneak peek just for you”

• Keep your tone friendly and natural, like you're writing to a friend—not shouting at a crowd.

How to Review Your Emails in Diamond Marketing:

• Head to the Marketing tab →Emails

• Open your email template

• Carefully read the Subject Line and Preview Text—this is where spam filters often catch issues. Click the three dots (⋯) in the top right corner of your email builder, then select "Settings." That’s where you’ll add or edit your Subject Line and Preview Text.

• Scan the body of your message—remove excessive caps, emojis, and salesy phrases

• Use the “Send Test Email” feature to review how it lands in your inbox before sending it to your list

💡Pro Tip: If your email goes to Promotions or Spam in your own inbox, try softening your subject line and adjusting your preview text before sending to your full list.

👉 If you’re using a BRAND NEW email address, be sure to check out our Email Warm-Up Tips and Introduction Guide first! This helps you build trust with inboxes and improves your deliverability from day one.

Tip Four: Avoid Too Many Attachments or Large Images

Spam filters are on high alert for emails that are “heavy”—meaning too many attachments, oversized image files, or excessive media. These types of emails are more likely to get flagged or land in Promotions or Spam.

How to Do This in Diamond Marketing:

Use image blocks wisely:

Diamond Marketing’s drag-and-drop email builder lets you easily upload and place images—but keep file sizes under 1MB each whenever possible.

💡Pro Tip: Use JPGs or compressed PNGs and avoid uploading raw or uncompressed files.

Never attach PDFs or files directly to the email.

Instead, upload your documents (like class guides, printables, or recipe PDFs) to:

• Your Media Library in Diamond Marketing (on the Left Menu) then grab the url link

• A Google Drive or Dropbox link (make sure sharing is set to “Anyone with the link can view”)

Then simply link to the file in your email body with a button or hyperlink. This keeps your email lightweight and mobile-friendly.

Tip Five: Get Clear Consent (Double Opt-In is Best!)

Always collect emails using opt-in forms to ensure you're only emailing people who actually want to hear from you. This keeps your list clean, protects your sender reputation, and helps your emails land in the inbox—not the spam folder.
Single Opt-In (Fast & Easy)

With single opt-in, someone enters their email and is immediately added to your list. This is a great option if you're focused on speed and ease of access, especially when paired with great content and trust-building strategies.

Diamond Marketing makes this simple:

• Use your Newsletter Subscription Page which includes a form that collects email addresses and automatically applies the "Subscribed" tag.

• Diamond Marketing includes over 15 pre-made opt-in forms that trigger a text class and tag the contact as subscribed—no setup required!

Double Opt-In (Best for Quality)

With double opt-in, the subscriber receives a confirmation email and must click a link to verify their email address before being added to your list. This method:

• Verifies that the email is real

• Ensures the person genuinely wants your emails

• Improves your deliverability and engagement

• Helps you stay compliant with regulations like GDPR and CAN-SPAM

Note: While Diamond Marketing doesn’t currently offer a built-in double opt-in toggle, we’ll be showing you how to build this using a trigger link and automation in our upcoming Lead Magnet Course. 🎉

Stay tuned—we’ll walk you through how to create a high-converting double opt-in funnel using the tools already built into Diamond Marketing.

If you’re still relying on outdated email blasts without proper setup, now is the time to switch to verified sending, clean list practices, and opt-in strategies.

Build a sustainable, high-converting email system that supports your brand and keeps you out of the spam folder—for good.

Ready to Simplify & Scale Your Business?

Diamond Marketing is THE all-in-one business growth system trusted by established Young Living leaders to save time, streamline content, and grow with confidence.

Subscribe Now to Diamond Marketing