The Engagement Solution
“Engagement in the form of likes & comments on social media is "vanity metrics" and doesn't mean a whole lot!" - Jamie Tangir
Introduction:
The other day, I asked a Q in Executive to Silver Squad: What are you needing to grow in the fall? A most common answer was “engagement”
From my experience, engagement such as likes, comments on social media, and a response from a DM, text or even an email is a “vanity metric”-these metrics don’t mean much!
Why is this? The metrics you are looking for, especially regarding current (and inactive) customers, is exposure, not engagement.
The end game is getting followers, contacts, and customers to see the value you can provide to their life & health! Your tips, oil wins, and ”expertise” in finding solutions at Young Living! This creates a natural influence using yourself as the example!
With that said, here are 3 ways to gain exposure and get results👊🏻
1. Use Email Marketing
Now of course engagement is important, you want your followers to see your value and take action, but the first step to engagement is exposure. Are they even seeing your content?
Statistically speaking, email marketing gets way better results than any social media post, live or story ever will. I just gave a webinar on 5 ways to use email marketing to AWAKEN your customers and engage them outside of social media! It's linked below.
2. Add Consistent Value to your followers and customers lives!
In terms of getting your customers excited and responding to your messages and offers, I want to suggest that adding consistent value to their lives is the first step to unlocking that engagement!
I was just at a local mom-swap and saw a “friend” I met on Facebook, who ordered thieves cleaner from me in the Spring. She said, “I want you to know I ordered oils from you last week and we love them!” When I asked her what she got, she said the fall trio. The ONLY advertising I did so far for the new Fall Scents was an announcement email we created in Diamond Marketing for our Subscribers so I was super pumped she read my email and clicked the link!
When I get a new customer, I onboard them by offering weekly text tips and a 4-part email series to help use their order. The consistent value provided in my text tips, makes the occasional “ask” when a new product or sale come up, not only inviting, but desirable!
This particular customer opt-ed into my tips and has been receiving all emails, but NEVER, NOT ONCE, engaged in any of the ways that many YL Brand Partners are looking for. She didn't tell me she got and read my email. She didn't reply to the email. In fact I only knew she opened it because I checked my email statistics.
3. Create an Opt-In for a Text Messaging Campaign
Text messaging is almost guaranteed exposure. In fact, at Diamond Marketing we teach that our Weekly Oily Tips will add value and keep oils and YOU at the forefront of customers minds each week. This is an amazing marketing tip, however with text marketing you have to receive permission to send texts.
This is called and Opt-In. An Opt-In starts with a call to action and ends with your follower or customer opting-into a text campaign. It can be as simple as : "Join my Weekly Text Tips and get a short recipe, blend or hack sent right to your phone each week that will give you ideas and help save you money! Text TIPS to my oils number to get your first one!"
According to new text message compliance, you should have an Opt-In confirmation that allows followers to opt-out at anytime. We provide these confirmations as well as text-templates to offer your weekly tips with your Diamond Marketing Subscription which includes consistent Weekly Text Tips.
Other resources to help you get started with email marketing:
Get Valuable Engagement Checklist:
Here is a quick checklist to get you started with creating valuable engagement. Remember imperfect action beats inaction, get started today!
Create a lead-magnet to get followers on your email list
Onboard new customers with a Call-to-Action to opt-into weekly text tips
Send value-based weekly tips to your Weekly Tips Subscribers
Send value-based emails so your contacts WANT to open the emails you send
Create a Call-To-Action weekly to pull your followers off of social media and into your education offline
Make the "ASK" with a clear Call-to-Action often, but in between the value you are consistently providing via email and text.
Diamond Marketing is your one stop shop for YL content, text, email and webpage marketing-all in one place-to make managing your business and customer retention WAY easier! Learn more and select your plan at http://diamondmarketingapp.com You’ll receive a welcome text to set up and start using DM as soon as you subscribe!
